What is Public Relations?

Some Key Definitions about PR :

Public Relation's " is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Harry S Truman

Public relations is planned, persuasive communications designed to influence significant publics. John Marston, The Nature of Public Relations (1963)

Public relations exists to help an organization achieve its goals by ensuring that the right public thinks the right thing. Simon Moore, An Invitation to Public Relations (1996)